Pilot Flying J Launched the 'A World Without Pro Drivers' Campaign
Grace Mahas — September 16, 2019 — Social Good
References: pilotflyingj & thedrum
In honor of National Truck Driver Appreciation Week, Pilot Flying J -- one of the largest operator of travel centers -- launched the 'A World Without Pro Drivers' campaign that celebrates the impact and importance of American professional drivers. The commercial depicts the lack of goods Americans would have without the industry including furniture, food, and supplies.
The driver appreciation commerical encourages others to thank these professionals for all their hard work and includes a series of digital videos and out-of-home ads. The campaign asks consumers to thank drivers on social media using the hashtag #thankyoudrivers. Moreover, the Pilot Flying J will also give professional drivers who use its app free drinks in addition to points on mobile fueling on over 50 gallons of fuel.
The driver appreciation commerical encourages others to thank these professionals for all their hard work and includes a series of digital videos and out-of-home ads. The campaign asks consumers to thank drivers on social media using the hashtag #thankyoudrivers. Moreover, the Pilot Flying J will also give professional drivers who use its app free drinks in addition to points on mobile fueling on over 50 gallons of fuel.
Trend Themes
1. Driver Appreciation - The 'A World Without Pro Drivers' campaign highlights the impact and importance of professional drivers, creating an opportunity for brands to celebrate and appreciate these essential workers.
2. Social Media Engagement - The use of the hashtag #thankyoudrivers encourages consumers to express gratitude for professional drivers on social media, opening up new avenues for brands to engage with their audience.
3. Mobile Loyalty Programs - Pilot Flying J's offer of free drinks and points on mobile fueling through its app presents an opportunity for companies in the travel and hospitality industry to leverage mobile loyalty programs.
Industry Implications
1. Transportation & Logistics - The 'A World Without Pro Drivers' campaign brings attention to the crucial role professional drivers play, potentially inspiring innovations in efficiency, safety, and alternative fuels within the transportation industry.
2. Marketing & Advertising - The use of social media and digital videos in the driver appreciation campaign showcases the power of creative marketing and advertising strategies, offering opportunities for agencies and brands to explore new ways of reaching their target audience.
3. Mobile Apps & Technology - The mobile app features and loyalty program offered by Pilot Flying J present avenues for companies in the technology industry to develop innovative solutions for enhancing user experience, convenience, and rewards in mobile apps and digital platforms.
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