In honor of National Truck Driver Appreciation Week, Pilot Flying J -- one of the largest operator of travel centers -- launched the 'A World Without Pro Drivers' campaign that celebrates the impact and importance of American professional drivers. The commercial depicts the lack of goods Americans would have without the industry including furniture, food, and supplies.
The driver appreciation commerical encourages others to thank these professionals for all their hard work and includes a series of digital videos and out-of-home ads. The campaign asks consumers to thank drivers on social media using the hashtag #thankyoudrivers. Moreover, the Pilot Flying J will also give professional drivers who use its app free drinks in addition to points on mobile fueling on over 50 gallons of fuel.