For World Milk Day this year, Dairy Farmers of America (DFA) is reintroducing milk as 'Mülü' and calling it "the original energy-packed, vitamin-rich, one-ingredient superdrink."
Mülü is packaged in a fresh all-white bottle that is accented by a colorful, curvy logo that seems mysterious and foreign. The freshly rebranded dairy product aims to bring attention to the fact that milk is a drink that serves as a source of protein, calcium and vitamins, without added sugar.
As DFA notes that "the new and flashy has overshadowed what we know to be true," it created an entire campaign around Mülü, including videos, social media content, billboards and even a dedicated website to tease the curious new "all-natural vitamin-packed energy drink."
Dairy Milk Rebrandings
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