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These Walls Were Erected in Celebration of World Kindness Day

 - Nov 15, 2017
References: & adweek
In celebration of World Kindness Day, the organization, released on online campaign that demonstrated the positive effects that acts of kindness can have on the world.

Taking a more scientific approach, the organization embarked on a study which tasked participants with committing one act of kindness a day, for an entire week. The results confirmed that performing kind acts had a monumental impact on social emotions and personal well-being. To celebrate these findings, the company erected three "kindness walls" in London, New York and Cape Town. The walls essentially serve as murals which invite individuals to sign, effectively making a pledge to spread kindness wherever they go.

The Kindness walls serve as physical representation of scientific findings, forming a relationship between the two disciplines to produce a positive social outcome.