These Walls Were Erected in Celebration of World Kindness Day
Ellen Smith — November 15, 2017 — Marketing
References: kindness.org & adweek
In celebration of World Kindness Day, the organization Kindness.org, released on online campaign that demonstrated the positive effects that acts of kindness can have on the world.
Taking a more scientific approach, the organization embarked on a study which tasked participants with committing one act of kindness a day, for an entire week. The results confirmed that performing kind acts had a monumental impact on social emotions and personal well-being. To celebrate these findings, the company erected three "kindness walls" in London, New York and Cape Town. The walls essentially serve as murals which invite individuals to sign, effectively making a pledge to spread kindness wherever they go.
The Kindness walls serve as physical representation of scientific findings, forming a relationship between the two disciplines to produce a positive social outcome.
Taking a more scientific approach, the organization embarked on a study which tasked participants with committing one act of kindness a day, for an entire week. The results confirmed that performing kind acts had a monumental impact on social emotions and personal well-being. To celebrate these findings, the company erected three "kindness walls" in London, New York and Cape Town. The walls essentially serve as murals which invite individuals to sign, effectively making a pledge to spread kindness wherever they go.
The Kindness walls serve as physical representation of scientific findings, forming a relationship between the two disciplines to produce a positive social outcome.
Trend Themes
1. Scientific Kindness - Organizations can explore the scientific aspect of kindness, studying its impact on social emotions and personal well-being.
2. Online Kindness Campaigns - Online campaigns can be used to spread awareness about the positive effects of kindness and to encourage individuals to participate.
3. Pledge Walls - Creating physical pledge walls can serve as a visual representation and reminder for individuals to spread kindness.
Industry Implications
1. Psychology Research - Psychology research can incorporate studies on the impact of kindness on social emotions and personal well-being.
2. Digital Marketing - Digital marketing professionals can leverage online campaigns to promote and encourage acts of kindness.
3. Event Planning and Design - Event planners and designers can incorporate the concept of pledge walls to create interactive and visually appealing experiences.
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