Lumber is the ideal material for constructing a broad range of objects, but these wooden Axxis ads set out to remind consumers and manufacturers that some things are better built with something a little stronger.
Advertising a brand of sturdy steel for framing, this Traffic New Zealand campaign promotes a durability necessary for heavy-duty vehicles like tractors, tanks and vans, that cannot be achieved with even the most intricate timber contraptions. Wearing, cracking, rotting and popping can all occur to such soft natural parts, made worse when such structures are meant to have moving components. In the text beneath the images, the wooden Axxis ads extend their focus beyond the scope of automobile assembly, aiming to hit home the suggestion to build houses out of such robust constituents.
Why This Trend Is Growing
- Steel Framing
- Opportunity for disruptive innovation in the construction industry by promoting the use of steel framing materials instead of traditional timber.
- Durability in Heavy-duty Vehicles
- Opportunity for disruptive innovation in the transportation industry by highlighting the importance of using durable materials like steel in the construction of heavy-duty vehicles.
- Robust Constituents in Construction
- Opportunity for disruptive innovation in the housing industry by advocating for the use of robust materials like steel in building structures.
Industries Being Reshaped
- Construction
- Opportunity for disruptive innovation in the construction industry by promoting the use of steel framing materials instead of traditional timber.
- Transportation
- Opportunity for disruptive innovation in the transportation industry by highlighting the importance of using durable materials like steel in the construction of heavy-duty vehicles.
- Housing
- Opportunity for disruptive innovation in the housing industry by advocating for the use of robust materials like steel in building structures.
