The Porada Essential video by Italian furniture brand Porada showcases the artisan techniques used in its manufacturing process. The commercial highlights the blend of contemporary and traditional tools and methods used to create its luxury range of furniture.
To capture the brand's 70 years of furniture making, Porada's director Jacopo Rondinelli and creative director Marco Pianigiani came up with the commercial idea. The Porada Essential video marks the first of two videos set to release this year by the brand. The series aims to show how Porada's wooden furniture is built to last while representing the brand's diverse range of furniture.
The brand creates pieces like wooden coffee tables, beds, chairs, and other items. Typically, the wood used in the manufacturing process comes from ash and walnut.
Image Credit: Porada