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Caffeinated Breakfast Pastries

Wired Waffles Lets People Deliciously Skip their Morning Coffee

— January 31, 2014 — Lifestyle
Hold the coffee and have a few Wired Waffles in its place. Packed with caffeine, 200mg per 2.5-oz serving to be exact, it offers the same morning jolt without the bad aftertaste (or breath). Not to mention that to non-coffee lovers, the Wired Waffles are much more delicious, especially when Wired Wyatt's Caffeinated Syrup is drizzled over those bad boys.

Available in four different flavors, Sugar, Cinnamon, Chocolate and Bacon Maple, the Wired Waffles are sold in 12 packs. In a world where sleepless nights are becoming the norm, products such as the Wired Waffles target those who need both a sugar and caffeine high to tackle the next day. Of course, like bacon, people simply love their coffee. Yet drinking 10 cups a day can be excessive. Eating it on the other hand....
Trend Themes
1. Caffeinated Food - There is a growing trend of incorporating caffeine into food products, offering an alternative to traditional beverages for a morning energy boost.
2. Flavored Breakfast Pastries - Breakfast pastries are evolving beyond traditional flavors, with options like cinnamon, chocolate, and bacon maple adding variety and appeal to the market.
3. Functional Breakfast Solutions - Consumers are seeking breakfast options that not only provide sustenance but also offer specific benefits, such as increased energy from the inclusion of caffeine.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the potential of incorporating caffeine into various products to cater to consumers' desire for functional and convenient breakfast options.
2. Bakery - Bakeries can tap into the flavored breakfast pastry trend by creating unique and innovative options that go beyond traditional flavors, attracting a wider range of customers.
3. Energy Supplement - The energy supplement industry can consider developing caffeine-infused food products as a more enjoyable alternative to pills or drinks, providing an attractive option for those seeking a convenient energy boost.
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