Wilmax England is a brand of tableware and crockery that sells collections of fine porcelain and glassware. These ads for Wilmax present items from its lines in a rather unusual way, showing them upside down rather than right side up. Although this is a prime way to subtly work the Wilmax logo in there, the dishes are set up this way to connect with consumers during Ramadan, the month of fasting.
Instead of being filled with luscious things to eat and drink, the ads are a little severe, but not harsh. This is a clever way for Wilmax to stay relevant during the occasion, even though its products will not be used. You can bet that when Ramadan is over, Wilmax England dishes will be brimming with delicious things to eat and drink.