In the age of connected retail and dining spaces, imagining a Wi-Fi-free coffee shop is unfathomable.
The ability to sit in a coffee shop and do some work with a hot beverage is deeply entrenched in cafe culture, but Toronto cafe 'Hot Black Coffee' is hoping to shift this cultural norm. The brand wants to build a cafe with a strong sense of community, a social place where human interaction is the tertiary benefit.
It's not often people go to a pub and do work on a laptop. The pub functions as a social watering hole. It is a place to meet friends, make new acquaintances and unwind. This same cultural function is what Hot Black Coffee is hoping to achieve by making a Wi-Fi-free coffee shop. While the shop does not offer Wi-Fi, it does provide blankets to those who wish to linger outside on the patio on cooler days.