This Coffee Shop Hopes to Take Back Control of Coffee Culture
Mary Van Puymbroeck — May 11, 2017 — Lifestyle
References: hotblack-coffee & nytimes
In the age of connected retail and dining spaces, imagining a Wi-Fi-free coffee shop is unfathomable.
The ability to sit in a coffee shop and do some work with a hot beverage is deeply entrenched in cafe culture, but Toronto cafe 'Hot Black Coffee' is hoping to shift this cultural norm. The brand wants to build a cafe with a strong sense of community, a social place where human interaction is the tertiary benefit.
It's not often people go to a pub and do work on a laptop. The pub functions as a social watering hole. It is a place to meet friends, make new acquaintances and unwind. This same cultural function is what Hot Black Coffee is hoping to achieve by making a Wi-Fi-free coffee shop. While the shop does not offer Wi-Fi, it does provide blankets to those who wish to linger outside on the patio on cooler days.
The ability to sit in a coffee shop and do some work with a hot beverage is deeply entrenched in cafe culture, but Toronto cafe 'Hot Black Coffee' is hoping to shift this cultural norm. The brand wants to build a cafe with a strong sense of community, a social place where human interaction is the tertiary benefit.
It's not often people go to a pub and do work on a laptop. The pub functions as a social watering hole. It is a place to meet friends, make new acquaintances and unwind. This same cultural function is what Hot Black Coffee is hoping to achieve by making a Wi-Fi-free coffee shop. While the shop does not offer Wi-Fi, it does provide blankets to those who wish to linger outside on the patio on cooler days.
Trend Themes
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Human Interaction-focused Spaces — Opportunities exist for businesses to build community-driven, human interaction-focused spaces that prioritize socializing over work or productivity.
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Digital Detox — The digital detox trend is providing consumers with spaces where they can disconnect from their devices and focus on in-person communication and relationships.
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Analog Experiences — Analog experiences, such as enjoying a cup of coffee with friends, are becoming increasingly sought after in today's technology-driven society.
Industry Implications
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Coffee Shops — Coffee shop owners can consider creating a unique atmosphere that prioritizes community building and socializing, rather than offering Wi-Fi for work or productivity.
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Hospitality — Hotels and resorts can offer digital detox packages for guests who want to disconnect and enjoy analog experiences, such as communal dining or outdoor activities.
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Retail — Retailers can create spaces that prioritize in-person customer experiences, such as hosting community events or workshops that encourage human interaction and socializing.
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