Spectacular Wallpaper Installations

Wies Preijde Creates a Mesmerizing Home Using Only Paper

Wallpaper is synonymous with notions of tacky retro decor, but artist Wies Preijde creates a dramatic scene using the stuff that is sure to make you doubt the experience. The installation features fibre walls that have paper pieces of art that are affixed onto each section. What's created is somewhat of an optical illusion because the relatively modest-sized installation looks like a house.

Each of the walls is emblazoned with vibrantly flamboyant designs that would certainly entrance anyone if their home were covered in them. Preijde is a recent graduate of the Textile Design Department at the Royal Academy of Art, which gives us a little bit of insight into the mind of the designer. Only a true textile master could create such an exquisite exhibit that is sure to please people of all ages.

Innovative Wallpaper Installations
As more artists experiment with different forms of interior design, there is an opportunity for wallpaper companies to collaborate with them to produce unique, artistic, and imaginative wallpaper designs.
Sustainable Wallpaper Design
As environmental concerns heighten, there is an opportunity for wallpaper manufacturers to explore eco-friendly, biodegradable, and recyclable materials for the creation of wallpaper products.
Augmented Reality Wallpaper
As technology advances, there is an opportunity for wallpaper companies to create augmented reality wallpaper designs that can be customized and changed based on individuals' preferences and moods.

Industries Being Reshaped

Interior Design Industry
With creative wallpaper installations becoming popular, there is an opportunity for interior designers to incorporate more wallpaper designs in their work to create unique and striking interiors.
Textile Industry
As shown by Preijde's work, there is an opportunity for textile manufacturers to explore innovative ways to showcase their textile designs in interior design and create more engaging textile-based installations.
Technology Industry
With the potential for augmented reality wallpaper designs, there is an opportunity for technology companies to collaborate with wallpaper manufacturers to create new products that leverage AR technology.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 18%
Freshness 8%