Honey Maid's wholesome snack commercial features a little girl who learns to make cheddar cheese melts with her disabled aunt. The ad is part of the food brand's #ThisIsWholesome campaign that aims to depict real American families who are fans of Honey Maid and its products.
Starring Stephanie Woodward -- a disability activist, lawyer and director at The Center for Disability Rights -- this wholesome snack commercial celebrates inclusive media and urges other brands to promote their products with a more diverse and authentic cast.
Woodward participated in the ad after "wanting real disabled people to be featured on TV and in the media rather than actors who were cast to play them." Overall, the commercial aims to change the way disability is perceived across the United States and its media channels.
Wholesome Snack Branding
More Stats +/-
Scandalous Snack Commercials
Revolutionary Art Commercials
Emotive Music Commercials
Nostalgic Car Campaigns
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.