Getting children to eat healthy is a notoriously difficult process, so the Oroweat Organic White Made with Whole Wheat Bread is being launched with exclusive Disney cartoons. The delicious and nutritious bread features Mickey and Minnie Mouse on the front coming through the wheat field to greet onlookers in a friendly fashion. This is likely to make the bread instantly recognizable for youngsters and a product they'll favor when it comes time for breakfast or lunch.
Marketing Director of Premium Brands at Bimbo Bakeries USA spoke on the new Oroweat Organic White Made with Whole Wheat Bread saying, "The focus of this launch is bringing parents and children a nutritious bread with great taste and texture. In teaming up with Disney, we have found a partner that aligns with our vision of delivering delicious and balanced nutrition, and we are proud to provide families with a bread that fits their wholesome lifestyles."