Leclerc's Go Pure whole grain bars offer all the convenience of a granola bar with a format that's packed with more fruits than ever before. The bars, available in berry flavors like Raspberry and Strawberry, are free from peanuts, made with real fruit and packed with eight grams of whole grains per bar.
The first ingredient used to make the snack bars is satiating whole rolled oats, followed by others like dehydrated fruits, date paste and corn syrup.
The Go Pure bars are like a cross between a fruit chew or chewy strips of fruit leather and a solid snack bar, as they combine the benefits of a nutritious whole grain snack bar with all of the flavorful qualities and color of fruit.
Image Credit: Leclerc
Key Themes Behind This Trend
- Whole Grain Snacks
- Disruptive innovation opportunity: Develop innovative flavors and textures for whole grain snack bars to cater to health-conscious consumers.
- Fruit-based Snacks
- Disruptive innovation opportunity: Create fruit-based snack bars using natural ingredients and unique fruit combinations to provide a healthy alternative to traditional snacks.
- Convenience Foods
- Disruptive innovation opportunity: Explore convenient packaging and portion sizes for on-the-go whole grain and fruit bars to meet the needs of busy consumers.
Where This Applies
- Health Food Industry
- Disruptive innovation opportunity: Develop whole grain and fruit-based snacks that align with the increasing demand for healthier food options.
- Snack Food Industry
- Disruptive innovation opportunity: Introduce fruit and whole grain snacks that appeal to snack lovers looking for healthier alternatives without compromising on taste or convenience.
- Food Packaging Industry
- Disruptive innovation opportunity: Design innovative and sustainable packaging solutions for whole grain and fruit bars that enhance shelf life and maintain product freshness.
