This sentimental whiskey ad for Johnnie Walker follows the emotional story of a man spreading his deceased brother's ashes in their childhood homeland.
The ad incorporates a touching poem that is recited throughout the entire commercial -- the only dialogue spoken in the ad. The spot begins with two men wandering through a deserted terrain as the poem dictates the touching memories the two brothers made together. They reach their abandoned home and share a glass of whiskey before the ad reveals that only one of the men is real. At this point, the commercial shows a sole man as he spreads the ashes of his deceased brother.
The whiskey ad 'Dear Brother' was created by directors Daniel Titz and Dorian Lebherz. The ultimate goal was to convey feelings of freedom and while tugging at the heartstrings of viewers.
Sentimental Whisky Ads
More Stats +/-
Scent-Enhancing Oak Tumblers
Airy Greenhouse Cafes
Alcoholic Alibi T-Shirts
Modern Oriental Speakeasies
Glassware Whiskey Branding
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.