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Signed Dog-Rating Books

The #WeRateDogs Book is Available Signed by the Author and His Dog

— October 4, 2017 — Social Media
#WeRateDogs is a self-described "social media sensation" on Instagram, but those who aren't on the massive photo-sharing site can still get in on the puppy inundation with the #WeRateDogs book. The book, which is authored by the same man behind the Instagram account, offers a hard copy version with the same irreverent, quasi-scientific rating system that endeared it to fans in the first place. In fact, avid fans have the chance to get a copy signed by both the author and his dog, Zoey.

As on social, the descriptions of the dogs in the book are at times irreverent, at times surreal, and at times entirely irrelevant. In any case, the pictures of puppies themselves are uniformly entertaining, whether due to the cuteness of the canines or the goofiness that they can't help but avoid.
Trend Themes
1. Personalized Author Signings - Opportunity for authors to offer personalized signed copies of their books to fans, creating a special connection and enhancing the value of the book.
2. Branded Pet Products - The popularity of pet-focused content creates opportunities for brands to collaborate with pet influencers and create branded pet products, appealing to pet owners and enthusiasts.
3. Quirky Rating Systems - Incorporating quirky, unconventional rating systems in different products and services can capture consumer attention and differentiate brands in a unique way.
Industry Implications
1. Publishing - The publishing industry can explore offering personalized signed copies of books as an added value to attract book enthusiasts and collectors.
2. Pet Supplies - Pet supply companies can partner with pet influencers and create branded pet products to tap into the growing pet owner market and increase brand visibility.
3. Entertainment - Entertainment platforms, such as streaming services or TV networks, can adopt quirky rating systems to engage viewers and provide a unique user experience.
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