Google's Waze app is making it easier for local businesses to advertise through its new Waze Local platform. The advertising service has been around for some time now, but this latest update introduces tools and services that are meant specifically for small- and medium-sized businesses. Waze Local will function off Waze's current advertising strategy but will allow small businesses to pay to appear at the top of search results. The update will also see a change to the Zero-Speed Takeover banner ads, which are proximity-based and will allow small businesses to have their ads go more than three times further than branded pins from larger businesses.
Small businesses looking to capitalize on this service can do so quite easily, as Waze promises that setup takes less than five minutes. A dashboard feature will give businesses the ability to track impressions, clicks, navigations and more. Waze Local currently comes in two options, with the standard version costing just $2 and the Plus version starting at $100.