Canadian ad agency Hired Guns Creative conceived this nature-inspired visual branding for 'Wayfinder Pale Ale.'
Brewed by Big Rock Brewery, the inspiration for this India pale ale label came from the surrounding flora and fauna located around Brewery Creek, British Columbia where the beer was crafted. A printing process was used that mixes both color and transparency for a label that decorates the bottle without obscuring what lies underneath it.
Costal grass and flowers are mixed together with a whiskey jack bird and several yellow and black bumblebees for a visual effect that immediately catches the eye and associates the consumer with outdoor environments. The natural elements surround the attractive 'Wayfinder' typeface without obscuring the view for an effective piece of decorative beer branding.
Why This Trend Is Growing
- Nature-inspired Branding
- Disruptive innovation opportunity: Explore ways to incorporate nature-inspired elements into branding to create unique and eye-catching visuals.
- Transparency Printing
- Disruptive innovation opportunity: Develop printing processes that mix color and transparency for labels that enhance the product without obstructing its visibility.
- Outdoor-themed Packaging
- Disruptive innovation opportunity: Experiment with packaging designs that evoke the feeling of being in nature to appeal to consumers seeking outdoor experiences.
Industries Being Reshaped
- Craft Beer
- Disruptive innovation opportunity: Collaborate with artists and designers to create visually stunning labels that differentiate craft beer brands in a crowded market.
- Printing and Packaging
- Disruptive innovation opportunity: Invent new printing and packaging techniques that allow for creative and intricate designs while maintaining product visibility.
- Outdoor Recreation
- Disruptive innovation opportunity: Partner with beverage companies to design packaging that complements outdoor recreational activities and appeals to adventure-seeking consumers.
