As part of its Farm-to-Cup initiative, Nékter Juice Bar is partnering with farmers to put a spotlight on locally sourced, farm-fresh fruit for its two seasonal watermelon drinks—the Watermelon Cooler Juice and the Watermelon Berry Smoothie.
Since Nékter Juice Bar has over 115 restaurants throughout the United States, its program involves many different regional farms, so that the local produce relative to each location may be hand-picked at peak freshness to share the best flavor and nutritional value. Some of the partners that the juice bar is working with include Sayre Baldwin Farms in Bridgeville, Delaware and Oregon's Bellinger Farms.
While the Watermelon Cooler Juice combines fresh watermelon and cooling mint, the all-new Watermelon Berry Smoothie offers a tantalizing blend of berries, lime, chia seeds and a hint of agave for sweetness.
What Makes This Trend Stand Out
- Farm-to-cup Initiative
- Opportunity for other food and beverage companies to partner with local farmers to highlight locally sourced ingredients.
- Seasonal Drinks
- Potential for businesses to create seasonal beverage offerings using locally sourced fruits and flavors.
- Locally Sourced Partnerships
- Growing trend of forming partnerships with local farms to promote sustainability and support the local economy.
Sectors Adopting This
- Food and Beverage
- Opportunity for restaurants, cafes, and juice bars to adopt a farm-to-cup approach and offer locally sourced menu items.
- Agriculture
- Increase in demand for locally sourced produce presents an opportunity for farmers to partner with businesses in the food and beverage industry.
- Hospitality
- Hotels and resorts can showcase their commitment to sustainability by incorporating locally sourced ingredients into their beverage offerings.
