'Watch Dogs 2,' the latest entry in Ubisoft's 'Watch Dogs' franchise, delves into the thorny and topical issues of privacy and ultra-connectivity in today's society. To highlight those themes, the company staged a live hacking session involving two fictional organizations from the game: DedSec, the protagonist hacking operative, and HAUM Electronics Inc., a dubious technology company.
In the promotional event, a representative from HAUM toured real Canadians around the fictional company's demo smart home. However, in the narrative, DedSec discovers that the true purpose of the home is to collect users' sensitive data and sell it to the highest bidder. In an act of retaliation, DedSec hacked the house during the live tour, spooking the attendees and the HAUM executives in the process.
The promotional stunt was carried out live, and viewers on YouTube and Facebook were encouraged to comment with suggestions for how DedSec could manipulate the home.