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Branded Holiday Safety Guides

Volkswagen Debuted Tips for Safely Transporting Your Holiday Tree

— December 6, 2019 — Marketing
To help keep everyone safe this festive season, Volkswagen compiled tips and tricks to keep your holiday tree safe and secure during the ride home for everyone's safety.

An important safety tip included is to take measurements of your tree-displaying space at home in addition to the size of your car's back seat and roof. Holiday tress can be wider than expected and “you may underestimate how much room you actually have,” says Robert Gal, a Senior Manager of Performance and Accessories at Volkswagen. “You don’t want to get too ambitious with what your home allows.” Additionally, ensure you dress appropriately to keep your hands safe from the tree's scratchy and sappy pine needles. Plus, make sure you bring the right supplies to keep your tree secure like crossbars or roof rails installed, lightweight twine, dedicated ratcheting straps, and more.

For more tricks of the trade for transporting your holiday tree home securely without damaging your car, check out Volkswagen's informational video.
Trend Themes
1. Safe Holiday Tree Transportation - Opportunity for companies to develop innovative products and services that ensure the safe transport of holiday trees.
2. Appropriate Dress for Tree Transportation - Disruptive innovation opportunity for clothing companies to create specialized apparel that protects hands from scratchy and sappy pine needles.
3. Secure Tree Transportation Supplies - Potential for businesses to offer innovative solutions such as lightweight twine, dedicated ratcheting straps, and other tools to securely transport holiday trees.
Industry Implications
1. Automotive - Opportunity for automotive companies to design features and accessories that accommodate larger holiday trees, such as expandable trunk space or integrated roof racks.
2. Home Improvement - Disruptive innovation opportunity for home improvement companies to develop tools and resources for measuring and optimizing tree-displaying space in homes.
3. Outdoor Gear and Equipment - Potential for outdoor gear and equipment companies to create specialized products, like lightweight and durable tree transport bags, to securely transport holiday trees.
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