The Vivienne Westwood Fall/Winter 2014 menswear collection is certainly not for the faint of heart, or for those who are afraid to fight for something. In the case of this collection, Westwood’s message is about climate change. Several of the garments bear the words “Climate Revolution,” which is the name of an initiative started by Westwood to raise awareness on the effects of global warming.
The models who sported the looks during Milan Fashion Week bore battle scars, scuffs and scrapes on their faces, quite literally showing their stance as fighters.
The collection itself features an eclectic mix of colors and prints, from houndstooths to a range of colorful and quintessential Westwood plaids, plus oddly charming accessories like surgical masks, painted-on moustaches and monocles, which also happens to make the models look like they've been given a black eye.
What's Driving This Trend
- Climate Change Awareness
- Disruptive innovation opportunity: Develop sustainable and eco-friendly fashion lines to raise awareness and combat climate change.
- Eclectic Menswear
- Disruptive innovation opportunity: Create unique and unconventional menswear designs that incorporate eclectic mix of colors, prints, and accessories.
- Fashion Industry Activism
- Disruptive innovation opportunity: Establish initiatives and campaigns within the fashion industry to promote social and environmental causes.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Integrate sustainability practices to address climate change and align with consumer demands for eco-friendly fashion.
- Apparel
- Disruptive innovation opportunity: Embrace diverse and unconventional designs to cater to consumers seeking unique and expressive menswear options.
- Activism
- Disruptive innovation opportunity: Combine fashion and activism to create impactful movements and raise awareness about important issues like climate change.
