Japanese fashion imprint N/HOOLYWOOD introduces its latest collection designed for the Spring/Summer 2023 season that draws inspiration from a militant theme this time around. The new seasonal collection is full of tactical looks that come in the form of staple streetwear shapes.
The capsule includes items such as tees, technical pants, puffer jackets, and sweaters to name a few. The color palette is relatively minimal with black as the leading hue along with slate grey and technical camouflage as well. The fabrication of the capsule includes a blend of nylon, cotton, and fleece. Daisuki Obana speaks about the range to Vogue Runway, stating that "I want to face people who sympathize with my beliefs rather than a broader audience. I think it would be my dream to save the body and soul through clothing.”
Image Credit: N.HOOLYWOOD, Vogue Runway
What's Driving This Trend
- Militant-inspired Streetwear
- The use of tactical looks in streetwear is a disruptive innovation opportunity for urban apparel companies.
- Minimal Color Palette
- Incorporating a minimal color palette in clothing designs is a disruptive innovation opportunity for companies targeting the fashion-conscious niche market.
- Blend of Multiple Fabrics
- Developing clothing that makes use of a blend of various fabrics is a disruptive innovation opportunity for designers targeting consumers seeking comfortable and functional clothing.
Who This Affects Most
- Urban Apparel
- Incorporating tactical designs and versatile fabrics into urban apparel is a disruptive innovation opportunity for companies targeting the streetwear market.
- Fashion
- Using a minimalist color palette in fashion designs is a disruptive innovation opportunity for companies targeting a discerning fashion-conscious market.
- Functional Clothing
- Developing clothing that combines different types of comfortable and functional fabrics is a disruptive innovation opportunity for companies targeting pragmatic consumers.
