Studio Edwards design company brought the Vision Studio flagship store to life in a Glen Waverley suburb shopping center located in Melbourne, Australia. 3.6-meter-high perforated aluminum facade hinges conceal the store. When opened, the facade reveals a jewel-like eyewear store reminiscent of an art gallery.
Display space for 200 spectacles and storage for an additional 800 pairs and three consultation rooms await clients on the inside. The floor plan is split into two zones, where the consulting spaces take up residence at the rear, and the showcasing space is stationed at the front. Studio Edwards opted for a contrasting design using industrial materials like aluminum and concrete, paired with marle surfaces and translucent pastel shelving. Together, the materials create an elegant yet welcoming space.
Image Credit: Dezeen
What's Driving This Trend
- Gallery-like Retail Stores
- Opportunity for other brick and mortar retail stores to adopt a modern and unique design for their brand identity.
- Concealed Storefronts
- Opportunity for stores to use concealed storefronts to attract customers with a sense of mystery and exclusivity.
- Contrasting Design Elements
- Opportunity for retailers to create a memorable brand identity by incorporating contrasting design elements in their stores.
Who This Affects Most
- Eyewear Industry
- Opportunity for eyewear stores to adopt a unique storefront design similar to the Vision Studio flagship store in Melbourne, Australia.
- Interior Design Industry
- Opportunity for interior designers to create unique and memorable storefront designs for retail stores.
- Architecture Industry
- Opportunity for architects to design unique storefronts that incorporate industrial materials and contrasting elements to create visually stunning spaces.
