The Virtue Clean Energy drinks have been unveiled by the brand as a range of energy-boosting refreshments for consumers who are looking for a way to increase their alertness and mental clarity. The drinks will feature 80mg of caffeine from green coffee beans and are sweeter using a combination of agave nectar as well as stevia extract. The drinks are thus free from calories and sugar, and are also enriched with B vitamins in the mix.
Founder and CEO Rahi Daneshmand spoke on the new Virtue Clean Energy drinks saying, "This is a very exciting launch for Virtue, with clean energy growing at double the rate of the category and 48% of non-energy drink users seeing sugar as their main barrier to entry, we see this as a major opportunity to bring new consumers into the energy category. Providing all the natural caffeine of traditional energy drinks or coffee, with a naturally sweetened mainstream taste profile without any sacrifice on taste, while maintaining zero sugar and calories, is a breakthrough in energy drinks and will help further widen the energy category reach.”