Virgin Bingo Commercial Features a Bit of Naughtiness
Katherinev123 — January 26, 2012 — Tech
References: virgingames & brandchannel
Mega brand Virgin has released a new commercial for its Virgin Bingo business unit that uses cheeky innuendos to appeal to consumers' naughtier sides.
Virgin Bingo, which is part of the Virgin Games division, awards players with cash prizes that can be worth thousands of pounds in progressive jackpots, says BrandChannel. The new commercial for Virgin Bingo promotes a new offer in which players can play with 35 pounds while depositing only 10 pounds.
Targeted at women living in the United Kingdom between the ages of 25 and 54, the ad shows a woman being taken on a tour of the Virgin Bingo factory, where beautiful women and shirtless men prance around while working. According to Simon Burridge, the CEO of Virgin Games, the new Virgin Bingo ad "has a flavor of Willy Wonka for adults about it. It has lots of energy, excitement and fun — just what consumers have come to expect from a Virgin advert."
Virgin Bingo, which is part of the Virgin Games division, awards players with cash prizes that can be worth thousands of pounds in progressive jackpots, says BrandChannel. The new commercial for Virgin Bingo promotes a new offer in which players can play with 35 pounds while depositing only 10 pounds.
Targeted at women living in the United Kingdom between the ages of 25 and 54, the ad shows a woman being taken on a tour of the Virgin Bingo factory, where beautiful women and shirtless men prance around while working. According to Simon Burridge, the CEO of Virgin Games, the new Virgin Bingo ad "has a flavor of Willy Wonka for adults about it. It has lots of energy, excitement and fun — just what consumers have come to expect from a Virgin advert."
Trend Themes
1. Cheeky Advertising - Opportunity for businesses to use cheeky innuendos in their advertising campaigns to appeal to consumers' naughtier sides.
2. Progressive Jackpots - Opportunity for businesses in the online gaming industry to offer progressive jackpots with cash prizes worth thousands of pounds to attract players.
3. Targeted Marketing - Opportunity for businesses to create targeted marketing campaigns aimed at women in the United Kingdom between the ages of 25 and 54.
Industry Implications
1. Entertainment - Opportunity for the entertainment industry to incorporate cheeky and provocative elements into their advertisements to engage and entertain consumers.
2. Gaming - Opportunity for the gaming industry to introduce progressive jackpot features in online games to attract and retain players.
3. Marketing - Opportunity for marketing agencies to create targeted marketing campaigns that appeal specifically to women in the United Kingdom between the ages of 25 and 54.
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