'verynice.' is a socially conscious design studio with its headquarters based in Los Angeles, United States. It's not every day that social business and consultancy meld, but that's exactly what's going on here. Essentially, more than 50% of verynice's business and design consultancy services are pro-bono.
It's more than simply the traditional pro-bono work, however. Because, well, Forbes has taken notice. In an interview with Matthew Manos, Forbes took note. "Manos appreciates the impulse, but wants his company to be all about finding ways to finance its own pro bono projects," Forbes wrote. "Inspired by Toms Shoes’ “One For One” campaign, which provides a pair of shoes to someone in need for every pair purchased by a consumer, Manos set about creating a business model that built in room for providing services free of charge to nonprofits. Indeed, this is the raison d’être of VeryNice. Everything it does facilitates giving back, rather than giving back being a side project."
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