The growth of coffee culture has many consumers seeking out the best ways to enjoy their favorite brew whenever and wherever they want, so brands are taking notice and creating products like the Verve Nitro Flash Brew.
The canned coffee consists of flash-brewed coffee that has been infused with nitrogen for a smooth taste that is unlike any of the other prepackaged coffee drinks presently on the market. The coffee is made from beans sourced from Ethiopia and Southern Columbia to craft a rich, smooth drink that is sure to be a hit amongst time-poor coffee connoisseurs.
The Verve Nitro Flash Brew canned coffee will be available soon for purchase online, but is available now at all Verve Coffee Roaster locations in Los Angeles, San Francisco and Santa Cruz.
Why This Trend Is Growing
- Flash-brewed Coffees
- Innovative ways of creating coffee drinks that are for on-the-go enthusiasts is a disruptive innovation which opens opportunities for businesses to explore new inventions.
- Canned Coffee Drinks
- The development of canned coffee drinks as a product for busy working individuals is a disruptive innovation that creates a pathway for businesses to develop innovative packaging solutions.
- Growth of Coffee Culture
- The growth of coffee culture paves the way for the development of new and innovative coffee products that cater to the needs and wants of the coffee community and this is a disruptive innovation that offers opportunities for businesses to explore new and innovative coffee concepts.
Industries Being Reshaped
- Food and Beverage Industry
- The growth of the coffee culture and the rise in demand for innovative coffee products present the food and beverage industry with opportunities for sourcing high-quality coffee beans and creating innovative coffee drinks.
- Packaging Industry
- The development of canned coffee drinks and the need for better packaging that keeps the freshness of coffee for longer presents the packaging industry with disruptive innovation opportunities for the development of new packaging solutions.
- Hospitality Industry
- The growth of the coffee culture and the need for convenience presents disruptive innovation opportunities for the hospitality industry to provide innovative coffee experiences for guests in cafes, hotels, and other hospitality establishments.
