The Verner Spring/Summer 2014 Collection Lookbook is Sporty
Jana Pijak — October 11, 2013 — Marketing
Entitled 'See Change', the Verner Spring/Summer 2014 lookbook evokes a sporty and utilitarian womenswear aesthetic. Challenging a variety of traditional gender roles, the label's Melbourne-based designer Ingrid Verner looked to her nation for inspiration when creating this line of androgynous nomad attire.
The Verner Spring/Summer 2014 collection catalog examines the contrasts between city and coastal life in Australia and introduces nomad-inspired garments and accessories to the label's fashion-forward consumer base.
Highlighting delicate textile prints, oversized garment silhouettes and veiled headwear accessories that are fit for a desert wanderer, this lookbook promotes fashion that is comfortable for its wearer. The versatile womenswear line boasts a vanguard and androgynous aesthetic and promotes a bold new vision of femininity.
The Verner Spring/Summer 2014 collection catalog examines the contrasts between city and coastal life in Australia and introduces nomad-inspired garments and accessories to the label's fashion-forward consumer base.
Highlighting delicate textile prints, oversized garment silhouettes and veiled headwear accessories that are fit for a desert wanderer, this lookbook promotes fashion that is comfortable for its wearer. The versatile womenswear line boasts a vanguard and androgynous aesthetic and promotes a bold new vision of femininity.
Trend Themes
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Androgynous Fashion — Designing gender-neutral clothing and accessories for men and women is a potential disruptive innovation opportunity.
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Nomad-inspired Style — Exploring the use of veiled headwear and bringing alternative ethnic or regional styles into fashion can disrupt the traditional fashion industry.
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Utilitarian Aesthetic — Incorporating utility features into fashionable clothing such as oversized silhouettes and career-friendly looks is a potential disruption opportunity.
Industry Implications
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Fashion — The fashion industry, particularly streetwear, outdoor and high fashion, can leverage the trends in Nomad-inspired Style and Utilitarian Aesthetic to give access to new markets.
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Accessories — Whether as fashion accents or functional gear, headwear or accessories can benefit from the trend of Nomad-Inspired Style.
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Textile and Printing — The textile and printing industry is ideal for partnerships to explore Nomad-inspired prints on delicate fabrics that can add a unique cultural signature to any fashion collection.
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