Entitled 'See Change', the Verner Spring/Summer 2014 lookbook evokes a sporty and utilitarian womenswear aesthetic. Challenging a variety of traditional gender roles, the label's Melbourne-based designer Ingrid Verner looked to her nation for inspiration when creating this line of androgynous nomad attire.
The Verner Spring/Summer 2014 collection catalog examines the contrasts between city and coastal life in Australia and introduces nomad-inspired garments and accessories to the label's fashion-forward consumer base.
Highlighting delicate textile prints, oversized garment silhouettes and veiled headwear accessories that are fit for a desert wanderer, this lookbook promotes fashion that is comfortable for its wearer. The versatile womenswear line boasts a vanguard and androgynous aesthetic and promotes a bold new vision of femininity.
Why This Trend Is Growing
- Androgynous Fashion
- Designing gender-neutral clothing and accessories for men and women is a potential disruptive innovation opportunity.
- Nomad-inspired Style
- Exploring the use of veiled headwear and bringing alternative ethnic or regional styles into fashion can disrupt the traditional fashion industry.
- Utilitarian Aesthetic
- Incorporating utility features into fashionable clothing such as oversized silhouettes and career-friendly looks is a potential disruption opportunity.
Industries Being Reshaped
- Fashion
- The fashion industry, particularly streetwear, outdoor and high fashion, can leverage the trends in Nomad-inspired Style and Utilitarian Aesthetic to give access to new markets.
- Accessories
- Whether as fashion accents or functional gear, headwear or accessories can benefit from the trend of Nomad-Inspired Style.
- Textile and Printing
- The textile and printing industry is ideal for partnerships to explore Nomad-inspired prints on delicate fabrics that can add a unique cultural signature to any fashion collection.
