These new Haribo vegetarian candies are being rolled out now in the UK to offer consumers with a distinctly flavorful treat to enjoy when craving a sweet indulgence. The products come in the form of the Haribo Sour Sparks and the Haribo Starbeams, which are both being launched in 160-gram bags. The Haribo Sour Sparks boast a tart flavor profile, while the Haribo Starbeams are crafted with real fruit juice in the mix.
The Haribo vegetarian candies were explained further by Trade Marketing Manager for Haribo Claire James who said, "There is a huge appetite for sour treats; combine this with the demand for vegetarian lines and it’s clear that this presents a strong sales opportunity for retailers. Appealing to consumers that enjoy a softer eating experience and a comforting treat, Haribo Starbeams is the very first foam sweet to join our vegetarian range. Each features an on-pack flash to reinforce that these treats are suitable for vegetarians, making it even easier for consumers to make a choice about the products they would prefer.”