The Scotch egg, a boiled egg wrapped in sausage meat, coated in breadcrumbs and baked or deep-fried, can now be enjoyed as a completely plant-based version in hundreds of Tesco locations thanks to Squeaky Bean’s vegan Scotch egg. The company worked with liquid plant-based egg replacement brand Crackd and used The No-Egg Egg to create the filling for the product, which looks convincingly yolk-like. Wrapped in plant-powered sausage meat, the vegan product is sold in sets of six.
Squeaky Bean creator and brand manager Sarah Augustine says, "You might have thought plant-based food lovers have it all now that vegan versions exist of many meat and fish products, from chargrilled chicken-style pieces to fishless fingers. Yet alternatives to products containing egg are harder to find.”
What Makes This Trend Stand Out
- Plant-based Meat Alternatives
- The success of Squeaky Bean's vegan Scotch egg highlights the demand for plant-based versions of meat products.
- Liquid Plant-based Egg Replacement
- The use of Crackd's liquid plant-based egg replacement in the filling of the vegan Scotch egg creates opportunities for further innovation in plant-based egg alternatives.
- Vegan Convenience Foods
- Squeaky Bean's vegan Scotch egg highlights a growing trend towards convenient, vegan options for on-the-go meals and snacks.
Sectors Adopting This
- Food and Beverage
- The food and beverage industry can capitalize on the growing demand for plant-based meat alternatives and convenient, vegan options for on-the-go meals and snacks.
- Food Technology
- Food technology companies can innovate in plant-based egg alternatives, such as liquid plant-based egg replacements to create more vegan options.
- Retail
- Retail industries can stock and market innovative and convenient vegan and plant-based alternatives to traditional meat products to meet growing consumer demand.
