The Happy Plants Vegan Pepperoni is a new menu item from the Hormel Foods-owned brand that will be available at select Papa Murphy's locations to offer consumers an alternative option to enjoy on their pizzas.
The topping is sure to be a hit amongst consumers who might be curious about vegan foods and are seeking out a familiar option for them to try out. This could help to introduce veganism to more consumers as they discover the ways in which their favorite foods are being reinterpreted without the use of animal products.
Senior Vice President of Customer Experience and Brand Marketing at Papa Murphy's spoke on the arrival of the Happy Plants Vegan Pepperoni saying, "We know our customers are looking for plant-based options to shake up their normal pizza routine and incorporating the benefits of plant-based foods into meals they’re familiar with. The new Happy Little Plants brand pepperoni-style topping is perfect for our Cowboy pizza or as a switch to our traditional pepperoni pizzas."