Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Tarte Cosmetics' Big Ego Mascara Features Nourishing Babassu Oil

 - Apr 18, 2019
References: tartecosmetics & hellogiggles
Tarte Cosmetics' Big Ego Vegan Mascara is an intensely volumizing beauty product with an ultra-black, flake-free formula.

With the increasing demand for vegan cosmetics, many beauty brands are experimenting with the creation of mascaras that avoid the use of beeswax, in favor of alternative ingredients that are vegan-friendly. While many mascara products rely on beeswax as a binding ingredient, the Big Ego mascara instead features a plant-powered formula that's rich with vitamins, sunflower seed wax and nourishing babassu oil.

The lengthening, volumizing and curling mascara is packaged with a confiDENSE booster brush that's designed to mimic the curve of the lashline for easy application and building up the product on the lashes with multiple coats.