As climate change and animal cruelty becomes a more mainstream issue, many consumers are in search for more eco-friendly products, specifically vegan egg-alternatives. JUST Egg, a California-based food technology startup, recently launched its vegan mung bean-based "scrambled egg" products.
The company announced it has already accounted for over 40% of sales from the natural "liquid egg products" --- which includes chicken eggs. The vegan egg-alternative can be used to create omelettes, waffles, french toast, and even dinner dishes such as Pad Thai and Shakshuka. By consuming JUST Egg over animal-based food products, consumers have saved just under 300 million gallons of water and lowered CO2 emissions drastically.
JUST Egg is available nationwide in America at Sprouts and Whole Foods, and the company plans to begin distribution to Europe shortly.
Why This Trend Is Growing
- Rise of Vegan Egg Alternatives
- The growing awareness of animal cruelty and environmental concerns is driving a surge in demand for vegan egg alternatives.
- Innovative Ingredients in Food Technology
- The use of mung bean as a plant-based alternative to traditional chicken eggs demonstrates the potential of innovative ingredients to disrupt the food industry.
- Sustainability in Food Production
- The success of JUST Egg highlights the disruptive potential of sustainable food production methods that prioritize both environmental and ethical concerns.
Industries Being Reshaped
- Food and Beverage
- JUST Egg's success demonstrates the disruptive potential of the vegan food and beverage industry.
- Agriculture
- A shift towards plant-based alternatives has the potential to disrupt traditional agricultural practices and products.
- Retail
- The success of JUST Egg in natural stores such as Whole Foods and Sprouts highlights the disruptive potential of retailers who prioritize sustainable and plant-based products.
