Unconventionally Shaped Hourglasses

Nendo's Variation of Time is Made of Clear Acrylic Materials

Japanese design studio Nendo introduces the 'Variation of Time' series comprised of four unconventional hourglasses. The four pieces are constructed from carved out shapes of transparent acrylic and are all designed to represent and shift the perception and the flow of time. Each piece is created in different sizes, with various passages that shape the speed and the angles that the sand travels. Nendo expresses that the hourglass is still incorporated in our lives, barely changing over the years.

The four piece Variation of Time capsule are all polished by hand with thin metal needles, resulting in a smooth and fluid shape. The fluidity of the pieces give off the concept that time is moving freely, as Nendo intends. The four designs are entitled the 'Time Divided,' 'Time Converted,' 'Time Doubled,' and 'Times Three' -- all with different angles, chambers, and flow.

Image Credit: <a target="_blank" rel="nofollow" href="http://ak-yoshida.com/top.html">Akihiro Yoshida</a>

Unconventional Hourglasses
Opportunity for creating unique and eye-catching timepieces that challenge traditional designs.
Transparent Acrylic Materials
Potential for using clear materials in various industries to create visually appealing and modern products.
Shifting Perception of Time
Opportunity to explore alternative ways of representing and experiencing the passage of time.

Who This Affects Most

Home Decor
Disruptive innovation opportunity to reimagine traditional timepieces as decorative objects.
Fashion Accessories
Opportunity to introduce unconventional hourglasses as stylish and unique additions to outfit ensembles.
Art and Sculpture
Potential for incorporating unconventional hourglasses as artistic installations and sculptural pieces.
SCORE
0.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 3%
Activity 7%
Freshness 8%