LEGO Master Builder ‘Brick Dangerous' debuted a working LEGO hourglass design in three colorways. Made with "just 575 pieces," everything in this design is made with LEGO bricks—from the "glass" that holds the sand to the "sand" itself.
Brick Dangerous deputed the impressive LEGO hourglass design on the LEGO Ideas forum, "an ardent community of hundreds of thousands LEGO enthusiasts who build, appreciate, and vote for designs made entirely out of LEGO bricks." The forum is one clever way that LEGO engages its cult-fan following. Each LEGO creation proposed by a user is eligible to gather votes from other users. If a fan-created design reaches 10,000 votes, the LEGO Ideas board will turn the concept into a retail box set. As of today, Brick Dangerious' LEGO hourglass has 7,379 supporters.
Image Credit: Brick Dangerous
Key Themes Behind This Trend
- LEGO Hourglass Design
- The LEGO Hourglass design trend can disrupt the hourglass industry by offering customizable and sustainable options.
- Fan-created Designs
- The trend of engaging fans to create and vote for designs can disrupt traditional product development and marketing in various industries.
- LEGO Enthusiast Community
- The trend of building a passionate LEGO enthusiast community can disrupt the way companies engage with their customers and build brand loyalty.
Where This Applies
- Hourglass Industry
- The LEGO hourglass design trend can disrupt the traditional hourglass industry by offering a fun, customizable, and sustainable option.
- Toy Industry
- The trend of engaging fans to create and vote for designs can disrupt the traditional product development process and marketing strategies in the toy industry.
- Retail Industry
- Building a passionate LEGO enthusiast community can disrupt the way companies approach customer engagement and build brand loyalty in the retail industry.
