Vans joins Ralph Steadman on a new collection full of goods -- Vans plans to donate $10,000 of the proceeds to WildAid, an organization that provides support for wildlife in issues surrounding illegal trades. WildAid's CEO Peter Knights states, “We hope these vivid depictions of the world’s most imperiled species can help inspire the change we need to save them."
To follow the environmental inspiration, the pieces in the collaborative project are made from sustainable materials such as organic cotton and packaged in completely recyclable materials as well. The British artist creates trippy images on the silhouettes of the Sk8-Hi, the Style 138, and the Slip-Ons. There are graphics of frogs, orangutans, bluefin tuna, leopards, and more, taken directly from the books, 'Extinct Boids,' 'Critical Critters,' and 'Nextinction.'
Key Themes Behind This Trend
- Sustainable Fashion
- Vans' collaboration with Ralph Steadman showcases the use of sustainable materials and recyclable packaging in their designs, presenting an opportunity to disrupt the fast fashion industry.
- Wildlife Conservation
- With a portion of the proceeds being donated to WildAid, Vans' collaboration with Ralph Steadman highlights a growing trend of businesses partnering with non-profits and pushing for conservation efforts.
- Art-inspired Fashion
- The collab between Vans and Ralph Steadman showcases how incorporating unique, art-inspired designs in fashion can be a disruptive innovation tool to capture the attention of the market.
Where This Applies
- Fashion
- Sustainability and artwork-inspired designs present a market opportunity within the fashion industry.
- Conservation
- The partnership with WildAid presents opportunities for other conservation organizations to partner with businesses in similar efforts.
- Art and Design
- Businesses within the art and design industries can collaborate with fashion and non-profit organizations to promote their work and philanthropic causes.
