Stepping up its game to become a greener company, 'UPS' explicitly reminds their customers of their 'UPS' reusable packaging features.
With a secondary adhesive strip added to its envelops, these packages can be resealed for another item after being opened. Presenting their interest and care for the environment, the company proves to its users that they are an eco-friendly corporation through their 'UPS' reusable packaging ideals.
Implications - As both consumption levels and eco-consciousness continue to increase simultaneously, products that are regularly purchased or used by the masses are getting eco makeovers. While consumers are not willing to compromise how much they consume, they are interested in ensuring their consumption choices are are positively impacting the environment. For this reason, the market for reusable products is massive.