University of Gent Ads Ask for Deviant Thinking
Amelia Roblin — May 13, 2011 — Marketing
References: saatchi.be & adsoftheworld
Thinking outside of the box can be a difficult task when you're confronted with the conventions day in and day out, but in a very elementary way, these University of Gent ads show how easy it can be to practice a little idiosyncratic creativity.
Strapped with the slogan, "Dare to think," this college campaign aims to attract students with minds less molded and more explorative. Saatchi&Saatchi of Brussels, Belgium, have taken three entry level examples of experimental ideas, showcasing fictitious items like a 1.21 euro coin, a bull-shaped piece of beef and a chick trapped impossibly within a bottle.
Differentiating this institution from competing schools that may value conformity in education, the University of Gent ads serve up some food for thought.
Strapped with the slogan, "Dare to think," this college campaign aims to attract students with minds less molded and more explorative. Saatchi&Saatchi of Brussels, Belgium, have taken three entry level examples of experimental ideas, showcasing fictitious items like a 1.21 euro coin, a bull-shaped piece of beef and a chick trapped impossibly within a bottle.
Differentiating this institution from competing schools that may value conformity in education, the University of Gent ads serve up some food for thought.
Trend Themes
1. Idiosyncratic Creativity - Opportunity to explore unconventional ideas and think outside the box.
2. Experimental Ideas - Potential for innovative concepts that challenge conventions and push boundaries.
3. Differentiation in Education - Innovation opportunity for educational institutions to emphasize non-conformity.
Industry Implications
1. Higher Education - Universities and colleges can apply unconventional approaches to attract students with a preference for creative thinking.
2. Advertising and Marketing - Opportunity for agencies to develop campaigns that promote divergent thinking and challenge traditional norms.
3. Food and Beverage - Possibility to create unique products that defy conventions, appealing to consumers seeking unconventional experiences.
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