University of Gent Ads Ask for Deviant Thinking

 - May 13, 2011
References: & adsoftheworld
Thinking outside of the box can be a difficult task when you're confronted with the conventions day in and day out, but in a very elementary way, these University of Gent ads show how easy it can be to practice a little idiosyncratic creativity.

Strapped with the slogan, "Dare to think," this college campaign aims to attract students with minds less molded and more explorative. Saatchi&Saatchi of Brussels, Belgium, have taken three entry level examples of experimental ideas, showcasing fictitious items like a 1.21 euro coin, a bull-shaped piece of beef and a chick trapped impossibly within a bottle.

Differentiating this institution from competing schools that may value conformity in education, the University of Gent ads serve up some food for thought.