University of Gent Ads Ask for Deviant Thinking
Amelia Roblin — May 13, 2011 — Marketing
References: saatchi.be & adsoftheworld
Thinking outside of the box can be a difficult task when you're confronted with the conventions day in and day out, but in a very elementary way, these University of Gent ads show how easy it can be to practice a little idiosyncratic creativity.
Strapped with the slogan, "Dare to think," this college campaign aims to attract students with minds less molded and more explorative. Saatchi&Saatchi of Brussels, Belgium, have taken three entry level examples of experimental ideas, showcasing fictitious items like a 1.21 euro coin, a bull-shaped piece of beef and a chick trapped impossibly within a bottle.
Differentiating this institution from competing schools that may value conformity in education, the University of Gent ads serve up some food for thought.
Strapped with the slogan, "Dare to think," this college campaign aims to attract students with minds less molded and more explorative. Saatchi&Saatchi of Brussels, Belgium, have taken three entry level examples of experimental ideas, showcasing fictitious items like a 1.21 euro coin, a bull-shaped piece of beef and a chick trapped impossibly within a bottle.
Differentiating this institution from competing schools that may value conformity in education, the University of Gent ads serve up some food for thought.
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