For many people, fall is soup season and Trader Joe's is embracing this transition to warmer dishes with the debut of its new Unexpected Cheddar Broccoli Soup.
Trader Joe’s Unexpected Cheddar is a creamy, savory, and mature cheese that has almost Parmesan-like notes. For almost 10 years, the cheese has ranked at the top of Trader Joe's annual Customers Choice Awards, which got the chain looking for other ways to use the fan-favorite cheese. The result is Trader Joe’s new ready-to-heat Unexpected Cheddar Broccoli Soup, which is made from a blend of vegetable broth, broccoli, and, of course, Unexpected Cheddar cheese. As Trader Joe's puts it: "Every sip of this Soup is creamy, comforting, and almost outrageously cheesy."
Image Credit: Trader Joe's
Key Themes Behind This Trend
- Ready-to-heat Soups
- Opportunity to create more innovative and unique flavors of ready-to-heat soups using unexpected ingredients.
- Cheese-based Soups
- Opportunity to explore different types of cheese as a base for soups, creating new and flavorful options.
- Customer-choice Awards
- Opportunity to develop new products using popular customer favorite ingredients to capitalize on consumer preferences.
Where This Applies
- Food and Beverage
- Opportunity for food and beverage companies to create and market ready-to-heat soups with unique flavors and ingredients.
- Dairy
- Opportunity for dairy companies to collaborate with soup manufacturers to create cheese-based soups using different types of cheese.
- Retail
- Opportunity for retailers to leverage customer-choice awards to introduce new products and drive sales based on customer preferences.
