Trader Joe's has taken its MVP of cheeses and paired it with a delicious chicken sausage to create the new Unexpected Cheddar Chicken Sausage.
Trader Joe's Unexpected Cheddar is a fan-favorite cheese that's versatile enough for a wide range of dishes. Now, the brand has taken this "Parmesan-like Cheddar" and paired it with "the flavor of savory-seasoned, lightly smoked chicken, sweet bits of caramelized onions and red pepper, and the satisfying snap of a natural pork casing." The result is a fully cooked, ready-to-eat sausage that can be enjoyed grilled, steamed, or pan-fried – whatever method you prefer. From there, you can simply pair the sausage with a fluffy hot do bun, slice it into rounds and mix it into your favorite soup, or chop it up into your next breakfast hash.
Image Credit: Trader Joe's
Why This Trend Is Growing
- Cheese-infused Meat Products
- There is an opportunity for meat product manufacturers to incorporate various types of cheese into their products to create new flavors and appeal to cheese-loving consumers.
- Convenient Ready-to-eat Foods
- The popularity of ready-to-eat and easy-to-prepare foods is an opportunity for food companies to create more convenient meal options for busy consumers.
- Cross-branding Food Products
- Cross-branding food products, like this combo of Unexpected Cheddar cheese and chicken sausage, can expand the appeal of both products and potentially lead to more sales.
Industries Being Reshaped
- Meat Product Manufacturing
- Meat product manufacturers can innovate by experimenting with new cheese flavors and incorporating them into their products to appeal to consumers.
- Convenience Food Manufacturing
- The rise of busy lifestyles and demand for easy-to-prepare foods creates an opportunity for convenience food manufacturers to expand their product offerings.
- Food Retail
- Food retailers can capitalize on cross-branding opportunities by partnering with other food companies to offer unique and appealing product combinations to their customers.
