Trader Joe's is giving consumers a whole new way to enjoy its iconic Unexpected Cheddar in the form of its new Unexpected Cheddar Cheese Spread.
Just as the name suggests, the new Unexpected Cheddar Cheese Spread is a spreadable take on the cheese that's been voted a fan favorite year after year in the brand's Customer Choice Awards. To make the new spread, Trader Joe's supplier starts with the brand's crumbly Unexpected Cheddar, along with salted butter and whey. The result is a "superbly savory, creamy Cheese Spread that’s ready to enhance sandwiches and glorify grazing boards with the simple flick of a knife."
Perfect for putting on everything from crackers to puff pastry, the new Unexpected Cheddar Cheese Spread is sure to be a crowd pleaser.
Image Credit: Trader Joe's
Why This Trend Is Growing
- Cheese Spread Innovation
- The popularity of the Unexpected Cheddar Cheese Spread demonstrates a market for creative and exciting new cheese spread flavors and varieties.
- Crumbly Cheese Spread
- The new crumbly Unexpected Cheddar Cheese Spread could spark a trend for similarly textured cheese spreads that offer a different consistency than smoother options.
- Cheese Spread Convenience
- The easy to use and versatile nature of the Unexpected Cheddar Cheese Spread is indicative of a trend toward convenient, ready-to-use food fixings that can be used in a variety of dishes.
Industries Being Reshaped
- Dairy Industry
- Cheese Spread Innovation provides new opportunities for the Dairy Industry to create and market unique cheese spread products.
- Snack Industry
- The convenience of the Unexpected Cheddar Cheese Spread could disrupt the Snack Industry by offering a quick and easy snack accompaniment that can be used in multiple ways.
- Food Retail Industry
- Cheese spread convenience could disrupt the Food Retail Industry by introducing ready-to-use spreads that can be incorporated into new lunch and snack offerings.
