We can't get enough of underwater photography here at Trend Hunter, and 'Underwater Dream' by Michael Howard Photography is the latest photo shoot to catch my eye. The photo shoot is transcendent and ethereal, and Howard does an excellent job at creating scenes that are as fluid and surreal as the sweetest of dreams.
See more shots of 'Underwater Dream' above, and keep clicking for more fantastic underwater shoots.
Implications - Since society has become so saturated with advertising, consumers have gradually become desensitized to their images. They now require surreal or shocking graphics in advertisements in order for the brands message to be effective; they are more memorable and spark discussion. Companies should incorporate these features into their marketing campaigns if they wish to appeal to their desired demographics.
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