What is the trend of plant-based fast food?

There is a growing demand for affordable, plant-based alternatives that QSR chains can capitalize on by offering more meat-free options on their menus.

What is the trend of alternative protein?

Consumers are interested in flavorful, protein-packed alternatives to traditional meat products, creating opportunities for companies like Raised & Rooted to innovate and offer new products.

What is the trend of menu testing?

Testing menu items in specific areas can help QSR chains evaluate the potential success of new offerings while minimizing risk and investment.

What are the implications for the quick service restaurants industry?

QSR chains have the opportunity to expand their customer base and cater to a growing demand for plant-based and alternative protein options.

What are the implications for the alternative protein industry?

Companies like Raised & Rooted have the potential to disrupt the meat industry by offering innovative, flavorful plant-based protein alternatives.

What are the implications for the food and beverage testing industry?

Testing new menu items in specific regions can help food and beverage companies gauge demand and increase the likelihood of success for a product launch.

Plant-Based QSR Chicken Burgers : Unchicken

Plant-Based QSR Chicken Burgers

Plant-Based Fast Food Sandwiches Image 1

High-Quality Plant-Based Burgers Image 1

Pineapple-Topped Chicken Burgers Image 1

Jackfruit-Based Meat Alternatives Image 1

Jack in the Box is Testing Its 'Unchicken' Sandwich in Two States

Riley von Niessen — October 16, 2020 — Lifestyle

References: jackinthebox & qsrweb

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In an effort to widen its appeal among a growing consumer base that's keen on affordable plant-based alternatives, Jack in the Box announced that it would be testing its own variation of chicken alternative, called the 'Unchicken' sandwich.

Instead of chicken, the sandwich is made with a fully plant-based filet that comes from Raised & Rooted, a company that specializes in flavorful protein alternatives that are suitable for vegetarian and vegan consumers. The filet is topped with lettuce, tomato, and mayonnaise, and held together with a bun. The sandwich is also available in both classic and spicy varieties.

The QSR chain plans to test the new menu offering for a limited time in two areas: Reno, Nevada, and Monterey, California.

Image Credit: Jack in the Box

Trend Themes

Plant-based Fast Food — There is a growing demand for affordable, plant-based alternatives that QSR chains can capitalize on by offering more meat-free options on their menus.
Alternative Protein — Consumers are interested in flavorful, protein-packed alternatives to traditional meat products, creating opportunities for companies like Raised & Rooted to innovate and offer new products.
Menu Testing — Testing menu items in specific areas can help QSR chains evaluate the potential success of new offerings while minimizing risk and investment.

Industry Implications

Quick Service Restaurants — QSR chains have the opportunity to expand their customer base and cater to a growing demand for plant-based and alternative protein options.
Alternative Protein — Companies like Raised & Rooted have the potential to disrupt the meat industry by offering innovative, flavorful plant-based protein alternatives.
Food and Beverage Testing — Testing new menu items in specific regions can help food and beverage companies gauge demand and increase the likelihood of success for a product launch.

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