In an effort to widen its appeal among a growing consumer base that's keen on affordable plant-based alternatives, Jack in the Box announced that it would be testing its own variation of chicken alternative, called the 'Unchicken' sandwich.
Instead of chicken, the sandwich is made with a fully plant-based filet that comes from Raised & Rooted, a company that specializes in flavorful protein alternatives that are suitable for vegetarian and vegan consumers. The filet is topped with lettuce, tomato, and mayonnaise, and held together with a bun. The sandwich is also available in both classic and spicy varieties.
The QSR chain plans to test the new menu offering for a limited time in two areas: Reno, Nevada, and Monterey, California.
Image Credit: Jack in the Box
What's Driving This Trend
- Plant-based Fast Food
- There is a growing demand for affordable, plant-based alternatives that QSR chains can capitalize on by offering more meat-free options on their menus.
- Alternative Protein
- Consumers are interested in flavorful, protein-packed alternatives to traditional meat products, creating opportunities for companies like Raised & Rooted to innovate and offer new products.
- Menu Testing
- Testing menu items in specific areas can help QSR chains evaluate the potential success of new offerings while minimizing risk and investment.
Who This Affects Most
- Quick Service Restaurants
- QSR chains have the opportunity to expand their customer base and cater to a growing demand for plant-based and alternative protein options.
- Alternative Protein
- Companies like Raised & Rooted have the potential to disrupt the meat industry by offering innovative, flavorful plant-based protein alternatives.
- Food and Beverage Testing
- Testing new menu items in specific regions can help food and beverage companies gauge demand and increase the likelihood of success for a product launch.
