A UK pop-up experience celebrated a strategic collaboration between Coca-Cola European Partners (CCEP) and "influential grime artist" Stormzy. The partnership was launched for the limited edition Relentless Energy Origin cans which will feature the Stormzy's #Merky branding.
This collaboration was announced at a convenience store-themed event, embracing an aesthetic that is recognizable, yet novel. The UK pop-up featured Stormzy himself as he "opened ‘#Merky News’ in the heart of Soho and revealed the #Merky Relentless Can."
While the limited-edition can showcased a unique aesthetic that was themed after Stormzy's upcoming album, the convenience store-themed UK pop-up was an important one as it was " the biggest brand partnership and consumer promotion that [CCEP has] ever done for Relentless."
Image Credit: Packaging News