For only $0.99 spent at the Apple store, the purchase of the Ugly Meter app will tell you straight up how attractive you are -- and the results aren’t always pretty.
The smartphone game rates users based on an uploaded picture and gives them a number out of 100 on the ‘ugly’ scale. As if finding out that an inanimate object using a completely flawed rating system finds you completely unappealing isn’t enough, there are also some harsh comments that accompany the score. One of the zing-worthy, tear-inducing disses is ‘you’re so ugly, you could make a glass eye cry.’ Ouch.
Although the game has been out for some time, it is only now getting a flux of downloads after receiving the newly upgraded comment feature and shout-outs on several popular radio shows.
Why This Trend Is Growing
- Self-evaluation Apps
- There is a growing trend of apps that allow users to evaluate and rate themselves in various aspects such as attractiveness.
- Brutal Feedback
- Apps that provide harsh comments and feedback are becoming more popular, challenging users to confront their insecurities.
- Viral App Promotion
- The power of radio shows and influencer endorsements to generate a sudden influx of downloads for apps is increasing.
Industries Being Reshaped
- Mobile App Development
- There is an opportunity for mobile app developers to create more self-evaluation apps with unique features and improved user experience.
- Digital Entertainment
- The rise of brutal feedback apps opens up new possibilities for innovative and engaging experiences in the digital entertainment industry.
- Digital Advertising
- The success of app promotions through radio shows highlights the potential for digital advertising agencies to leverage influencer marketing for app promotion campaigns.
