Times have changed and child-targeted products have changed right along with them.
When I was a child, the closest I came to a computer was for PC checkers and Barbie.com. Today, children are being exposed to a whole world of tech goods and merchandise mostly due to children targeted apps. Online games featuring their favorite toys or cartoon characters have kids as young as four handling iPads just as well as an individual nearing adulthood. Child-targeted apps also help kids learn with the downloading of educational apps that encourage story-telling and help them learn their ABCs.
We're living in a millennial generation where even the youngest child can be tapped into an Internet controlled device.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Z
- Millennial
- Gen X
- Gen Alpha (primary audience)
POPULARITY
Popularity 32%
Activity 66%
Freshness 8%
