Two Trees Beverage Co. has announced the launch of its new 'Sustainably Matured' initiative in an effort to promote the use of the same eco-friendly maturation techniques that it utilizes for producing its own beer, wine, and spirits. The initiative aims to help other companies reduce their carbon footprints by utilizing two innovative processes.
Key to the 'Sustainably Matured' initiative is the goal of reducing the alcohol industry's dependence on wood. Traditionally, the maturation process relies on wooden barrel-aging, which leads to deforestation and the production of CO2. According to Two Trees, its sustainable maturation method utilizes less than 10% of the wood needed for traditional barrel-aging.
“We are delivering on-trend, barrel-aged taste profiles through natural, sustainable maturation that provides unmatched consistency, agility, and speed-to-market for brands across alcohol categories," said Chad Slagle, CEO of Two Trees Beverage Company.
Image Credit: Two Trees Beverage Co.