As part of its 'Whatever Froots Your Loops' campaign, Kellogg's Froot Loops partnered with Timbuk2 to create the 'Tuck Pack.'
The boldly branded, limited-edition backpack was designed with a form that resembles box of cereal, an oversized cereal print and a special pocket to stash some cereal as an on-the-go snack. Other charming details integrated into the design of the lightweight Tuck Pack include an image of Toucan Sam on the inside of the bag, which will warm the hearts of nostalgic cereal eaters. As part of this unique collaboration, only 100 of the Timbuk2 x Froot Loops Tuck Packs are available.
Some of the other Millennial-targeted creations that Kellogg's Froot Loops brands has collaborated on as of late include a boldly colored bicycle with State Bicycle Co. and sunglasses with Neff.
Key Themes Behind This Trend
- Collaborative Branding
- Opportunity for brands to collaborate on limited edition products and maximize marketing efforts
- Nostalgia Marketing
- Opportunity for brands to leverage nostalgia to connect with older generation while targeting new generation
- Lifestyle Branding for Food Products
- Opportunity for food brands to expand their reach by creating and marketing lifestyle products associated with their brand
Where This Applies
- Fashion Industry
- Fashion industry can collaborate with food brands to create lifestyle products that bridge the gap between fashion and food
- Food Industry
- Food industry can expand its reach by creating lifestyle products associated with their brand to appeal to younger generation
- Marketing Industry
- Marketing industry can leverage nostalgia while targeting millennials to create effective and innovative campaigns
