As part of its 'Whatever Froots Your Loops' campaign, Kellogg's Froot Loops partnered with Timbuk2 to create the 'Tuck Pack.'
The boldly branded, limited-edition backpack was designed with a form that resembles box of cereal, an oversized cereal print and a special pocket to stash some cereal as an on-the-go snack. Other charming details integrated into the design of the lightweight Tuck Pack include an image of Toucan Sam on the inside of the bag, which will warm the hearts of nostalgic cereal eaters. As part of this unique collaboration, only 100 of the Timbuk2 x Froot Loops Tuck Packs are available.
Some of the other Millennial-targeted creations that Kellogg's Froot Loops brands has collaborated on as of late include a boldly colored bicycle with State Bicycle Co. and sunglasses with Neff.