Ostensibly, digital images reliably verify the true nature of items being exchanged online, but most consumers are aware of the potential for photo falsities, and Truepic is a software system designed to eliminate that dishonesty. Whether for images of people, products, or places, the software uses a clever technique to verify images and give consumers confidence in what they're seeing.
Truepic is either embedded directly inside an app (in the case of apps in which users take pictures) or it's used as a consumer app on its own. The technology automatically verifies that the image taken hasn't been altered in any way, and it also records metadata like location and time as watermarks. It then stores that image's data in the blockchain, ensuring that it can't be tampered with in the future.
What's Driving This Trend
- Verified Image Apps
- Opportunity to develop apps that use photo verification software to ensure authenticity and prevent photo fraud.
- Trustworthy Online Exchanges
- Disruptive innovation opportunity in creating platforms that utilize photo verification software to instill consumer confidence in online transactions.
- Blockchain-backed Verification
- Potential for disruption in the development of blockchain-based systems for storing and securing verified image data.
Who This Affects Most
- E-commerce
- The e-commerce industry can benefit from photo verification software to build trust between buyers and sellers.
- Online Dating
- Online dating platforms can integrate photo verification software to prevent catfishing and create a safer environment for users.
- Real Estate
- The real estate industry can use photo verification software to ensure accurate representation of properties and prevent misleading listings.
