Tropicana Light Has 70% Fewer Calories Than the Original
Michael Hemsworth — May 17, 2022 — Marketing
The Tropicana Light juice drinks are a new arrival as part of the PepsiCo-owned Tropicana lineup to offer calorie-conscious consumers with a flavorful option to try out. The juice drink is reported to contain 70% less calories than the brand's other premium beverages and has no added sugar in the recipe. The drink comes in two flavors including Berry Colada and Tropical Sunrise, which combine the flavors of strawberry, pineapple and coconut, and mange and passion fruit, respectively.
The Tropicana Light juice drinks contain 15% juice and are a good source of vitamin C to position them as a solid alternative to other juice products on the market. The drinks speak to an increasing demand amongst consumers for ways to enjoy their favorite foods and beverages in a lighter manner.
The Tropicana Light juice drinks contain 15% juice and are a good source of vitamin C to position them as a solid alternative to other juice products on the market. The drinks speak to an increasing demand amongst consumers for ways to enjoy their favorite foods and beverages in a lighter manner.
Trend Themes
1. Low-calorie Beverages - The demand for healthier beverages, such as low-calorie juice drinks, is on the rise and presents an opportunity for companies to cater to calorie-conscious consumers.
2. Clean Labels - Offering products with natural ingredients and no added sugars is becoming increasingly important for companies as consumers pay closer attention to the ingredients in their food and beverages.
3. Functional Beverages - Adding vitamins and minerals to juice drinks, as Tropicana did with their Light line, can elevate a product's health benefits and appeal to consumers' desire for functional beverages.
Industry Implications
1. Beverage Industry - The beverage industry can take advantage of the demand for healthier drinks and explore innovative products with fewer calories and clean labels.
2. Wellness Industry - The wellness industry can incorporate low-calorie juice drinks as part of a healthy diet and offer them as alternatives to sugary beverages in fitness centers, spas, and health-related establishments.
3. Retail Industry - Retailers can stock up on low-calorie juice drinks and other healthy beverages to cater to consumers looking for healthier options and position themselves as destinations for health-conscious shoppers.
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