All-in-One Translucent Powders

TLB's Hybrid Finishing Translucent Powder Simplifies Routines

TLB's Hybrid Finishing Translucent Powder was designed to do the duty of several products in one easy-to-use form. True to its name, the powdered product is one that works like a finishing powder, a translucent powder and a setting powder. The product can be worn on its own or used as an oil-absorbing solution.

While setting powder is traditionally designed to be used with foundation, finishing powder is designed to be applied atop setting powder or other makeup. This all-in-one solution from TLB offers a great deal of versatility, all the while helping to keep portable makeup bags and bathroom cabinets free of clutter.

The new product promises to fit right in with the brand's existing five-minute must-haves, which include other color cosmetics that are packed with time-saving benefits.

Hybrid Beauty Products
The trend of creating all-in-one beauty products that combine the benefits of multiple items presents opportunities for disruptive innovation in the cosmetics industry.
Simplifying Routines
Products that offer a simplified beauty routine by replacing multiple items present opportunities for disruptive innovation in the beauty industry.
Versatile Powders
The trend of creating versatile powders that can be used as finishing, translucent, and setting powders presents opportunities for disruptive innovation in the cosmetics industry.

Industries Being Reshaped

Cosmetics
The cosmetics industry can leverage the trend of creating all-in-one beauty products that combine the benefits of multiple items to offer simplified beauty routines to consumers.
Personal Care
The personal care industry can leverage the trend of creating versatile powders that can be used as finishing, translucent, and setting powders to offer innovative solutions for oily skin and other complexion concerns.
Fashion
The fashion industry can leverage the trend of creating all-in-one beauty products to create new and innovative makeup looks that can be easily achieved and replicated with minimal effort and time.
SCORE
1.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 6%
Activity 17%
Freshness 10%

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